Deliver Us From Swedish Furniture

Scientologists, a Dangerous Cult? Ask Google….

Ever heard of Bombing Google? They way Google used to work was to associate the text around the links with the link itself, so you could actually get some idea of the context the link was in, therefore increasing it’s relevancy…or so the theory went. This meant that if you were searching for something like Baked Beans and all the links to Heinz said something like ‘Click here for Baked Beans’ you knew that there was a link between them even though there is not actually any mention of baked beans in the word ‘heinz’. This all worked beautifully until a bright spark realized that if enough people linked to a specific page with a specific text around it, then Google would rank them highly if you searched on the text. So there was a concerted campaign to associate the words ‘Misearble Failure’ with a link to George W Bush’s bio on the White House website…..it worked remarkably well and even started ranking at the top for the word failure alone!

So, about a year ago Google introduced a few changes to their algorithm to stop this happening again…..let’s see how they have done, try typing ‘Dangerous Cult’ into Google and see what comes up, or just click this link. Just don’t say we never do anything for you