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Deliver Us From Swedish Furniture
….and lead us into Shenanigans
How to overpay even more for an Apple iPhone
Apple, what a fantastic marketing machine. People go on about their technology, but really how much better is it than the opposition? The iPod still outsells everything else by a mile, yet you can buy others for much less with more memory, similarly good OS and you aren’t tied into one compression format and made to overpay at iTunes. Even with the bad press around the batteries that cannot be replaced economically so you had to buy another one every few years, people are still more than happy to pay way more for them.
This enviable ability of Apple’s marketeers to turn a launch into an event has once again been shown with the iPhone. It really does nothing that other Smart Phones can’t, yet once more there are queues around the block and people waiting in line for hours to get one.
Still there are some people with more money and even less sense who manage to overpay even more…and even when they do, the money seems inevitably drawn back to Apple’s coffers….
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